This is one of the stupidest things I've ever read in my life. What the hell are you talking about??? Hindsight has nothing to do with it. The way the streak ended is one of the most idiotic things in the history of TELEVISION, not just pro wrestling, and everybody recognized that fact immediately as it happened. Ending Goldberg's streak should've been one of the biggest moments in the history of pro wrestling, something talked about for generations, and they crapped all over it.
Were you even alive in this time period? The company was definitively in a decline by this point, that's an indisputable fact. You obviously have no numbers whatsoever, or if you do, you've never once looked at them...again, this indicates a strong possibility you were either not alive during this time period or far too young to have any idea what was happening. That, or just not very smart. You can decide. In either case, no, business did not go up after Nash ended the streak. It temporarily leveled off, again it had been in a decline up for some time until that point, but the drop continued shortly after. Though, admittedly, the streak ending wasn't the only reason...we all know about the fingerpoke of doom that happened 8 days later, which was infinitely more stupid than ending the streak with a taser. Two of the most moronic events in the history of entertainment just 8 days apart, it's no surprise that WCW died not long after.
Pro tip: if you're this ignorant on a subject, it's best just to stay out of it.
In response to the OP, if you're looking for something beyond random Internet writers making stuff up as they go along(like this clown I quoted), you're not going to find it here or anywhere else on the Internet. And good luck getting the truth out of those who were involved in the decision making process, for that matter. Everybody has an agenda. But regardless of who had the final say, obviously Nash agreed to end the streak and obviously he wasn't the only person involved in the decision...anything else is just semantics, really. We should be more concerned with who the hell thought of using a taser gun and, more importantly, who the hell came up with the finger poke of doom.
OMG another FN.... The way the streak ended was not idiotic. The streak wasn't ended on TELEVISION you fool, it was on PPV. To claim that it was one of the most idiotic things in history of TELEVISION is without a doubt the dumbest thing I've read on here. I know what the perception among insiders & fans was at the time & it isn't what you claim because not only did I live it but I also have all the newsletters from Dave Meltzer & Wade Keller & magazines like Powerslam furthermore there is a little thing called the internet today to do research.
Goldberg's streak is still talked about today...you're talking about it now. It's been a polarising topic since it happened you stupid little boy.
The company was not in decline at that point. Like I said I've researched the numbers extensively (something you have not done). Here is some of the basics even someone as naïve as you should be able to comprehend...
1998 was the most successful year in WCW history & they made aprox. $55 million in profit.
Starrcade 1998 drew a 1.15 PPV buyrate (joint 3rd highest PPV buyrate in WCW history alongside WCW SuperBrawl 1999 which took place two months later & only drew 0.06 less of a PPV buyrate then WWF St. Valentines Day Massacre that same month headlined by Vince McMahon vs. Steve Austin).
WCW Monday Nitro monthly average rating:
Jul 97 - 3.43
Aug 97 - 4.30
Sep 97 - 4.14
Oct 97 - 4.15
Nov 97 - 4.07
Dec 97 - 4.06
Jan 98 - 4.52
Feb 98 - 4.80
Mar 98 - 4.66
Apr 98 - 4.63
May 98 - 4.00
Jun 98 - 4.00
Jul 98 - 4.67
Aug 98 - 4.98
Sep 98 - 4.62
Oct 98 - 4.65
Nov 98 - 4.24
Dec 98 - 4.25
Jan 99 - 4.85
Feb 99 - 4.68
Mar 99 - 4.05
Apr 99 - 4.17
May 99 - 3.40
Jun 99 - 3.30
From Aug 97 to Apr 99 WCW Monday Nitro's monthly average rating drew a 4.0 or above. The drastic decrease in ratings did not occur until May 99.
Average rating for WCW Monday Nitro in 1998 was a 4.43. Average rating for WCW Monday Nitro during first 4 months of 99 was a 4.45.
Jan 99 was the 2nd best ratings month in WCW Monday Nitro history with a 4.85 average rating & Feb 99 was the 4th best ratings months in WCW Monday Nitro history with a 4.68 average rating. It's worth nothing the Feb 8, 99 unopposed edition of WCW Monday Nitro drew a 5.7 rating which was 2nd highest rating NITRO ever drew in the history of the show.
Below I've compared WCW Monday Nitro ratings for last 2 months (Nov/Dec 98) prior to Goldberg's streak ending & first 2 months (Jan/Feb 99) after Goldberg streak ended.
2 Nov 98 (4.1) - 4 Jan 99 (5.0)
9 Nov 98 (4.1) - 11 Jan 99 (5.0)
16 Nov 98 (4.3) - 18 Jan 99 (4.4)
23 Nov 98 (4.5) - 25 Jan 99 (5.0)
30 Nov 98 (4.2) - 1 Feb 99 (4.7)
7 Dec 98 (4.2) - 8 Feb 99 (5.7)
14 Dec 98 (4.2) - 15 Feb 99 (3.9)
21 Dec 98 (4.0) - 22 Feb 99 (4.8)
28 Dec 98 (4.6) - 29 Feb 99 (4.3)
Results indicate ratings were better 7 out of 9 weeks after Goldberg's streak ended. Average rating for WCW Monday Nitro in Nov/Dec 98 was a 4.24 while average rating in Jan/Feb 99 was a 4.75 meaning the average rating increased 0.51 after Goldberg's streak ended.
As Eric Bischoff stated "The real turning point for WCW came in August 1998, when I lost control of my company and its future. But even by the end of the year, you couldn’t see it in the ratings. You couldn’t see it in the financial books. You couldn’t tell by the number of people coming to events. But our fate had been sealed. There were people at a very high level in the Turner/Time Warner organization who absolutely did not want WCW to succeed. They did everything they could, from early 1998, to lay the groundwork for WCW’s failure, so they could get WCW off the books. They couldn’t do that when Ted Turner was in firm control, but by now his grip had slipped. They couldn’t attack WCW directly, either. They had to play the corporate game, waiting until the time was right."
What Eric Bischoff is referring to is a combination of a lack of support from Time Warner (due to Ted Turner's decreased influence), corporate sabotage from people who had never wanted WCW (Turner Broadcasting's redheaded stepchild) to be successful in the first place, being handcuffed creatively by standards & practices & therefore being unable to compete with raunchy WWF Attitude content, introduction of *EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) etc.
The corporate sabotage had begun in August 1998 but it took until Spring 1999 (which all true insiders know is the beginning of the downfall) for it start taking effect.
Finger Poke of Doom wasn't bad either & I've covered this extensively on YouTube. I'm tired of having to dumb myself down to your level...
Get a clue you absolute FN.....