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GetGlue
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GetGlue Logo locked blue-Get-Glue.png
URL getglue.com
Slogan Check-in to tv, movies and music
Commercial? Yes
Type of site Social Networking
Registration Required
Available language(s) English
Owner AdaptiveBlue, Inc
Created by Alex Iskold, CEO
Launched October 2008; 3 years ago
Alexa rank 4,052 (as of November 2011)[1]
Current status Online
GetGlue is an entertainment-based social networking website for mobile devices. Users "check-in" to the entertainment that they consume using a website, mobile website, or a device-specific application.[2]
The service was launched in October 2008 by AdaptiveBlue, a NYC-based company.[3]
In November 2010 GetGlue was called a leader in the emerging social entertainment market by Bloomberg.[4]
GetGlue partners include 20th Century Fox, The CW, AMC, ABC Family, Disney Theatrical, Discovery, ESPN, FOX, Food Network, Hachette, HBO, HGTV, MTV, MSNBC, Showtime, Penguin, PBS, Random House, Simon and Schuster, Syfy, Sony Pictures, Travel Channel, USA Network, Universal Pictures, and Warner Bros. theatrical.[5][6]
Contents
[hide]
1 Features
2 Growth
3 Funding
4 References
5 External links
[edit] Features
After checking-in users receive points and may earn virtual stickers,[7] receive recommendations,[8] and can earn discounts for entertainment companies.[9] Once a month, users can request to have real versions of the stickers they earn online mailed to them for no cost. Stickers are typically mailed in batches of approximately 20.[citation needed]
Since March 2011, GetGlue included Foursquare check-ins enabling users to say what they're watching and where.[10]
In September 2011, GetGlue partnered with DirecTV to enable users to check-in via on-screen controls, its first partnership with a pay-TV service. Users can also see their friends' streams and switch to their channels.[11]
[edit] Growth
On February 27, 2011, GetGlue saw over 31,000 check-ins at the Oscars.[12] In June 2011, the record for Most Check-Ins to a TV Show was broken during the premiere of True Blood Season 4 on HBO. Over 38,000 people checked in and earned a sticker.[citation needed]
[edit] Funding
Union Square Ventures led the Series A round in 2007.[3] Union Square Ventures and RRE Ventures invested a total of $4.5 million in the Series B round of October 2008.[3] Time Warner led the $6 million Series C round of funding in December 2010, with participation from previous investors RRE Ventures and Union Square Ventures.[13]
[edit] References
^ "Alexa.com Site Info". Alexa Internet, Inc. Retrieved 3 November 2011.
^ GetGlue: The Foursquare of Entertainment?
^ a b c Ostrow, Adam (28 October 2008). "AdaptiveBlue Launches Glue to Show You Who’s Visiting What on the Web". Mashable. Retrieved 4 November 2011.
^ Grover, Ronald (16 November 2010). "TVGuide.com Adds Tools to Let Fans Talk Up TV Shows on Facebook". Bloomberg.
^ Check-in Apps a Win-Win for TV Viewers and Networks - Advertising Age - MediaWorks
^ "The top 10 tech trends of 2010". CNN. December 27, 2010.
^ HBO Sinks Its Teeth Into GetGlue To Reward Fans For Checking-In To Hit Shows
^ Kirkpatrick, Marshall (26 April 2010). "GetGlue Adds New Releases to Recommendations Made by Human & Machine". ReadWriteWeb. Retrieved 3 November 2011.
^ HBO Offers Discounts for "True Blood" Checkins
^ Chartier, David (30 March 2011). "GetGlue for iPhone gets Foursquare, sports check-ins". Macworld.com. Retrieved 3 November 2011.
^ Nededog, Jethro (29 September 2011). "GetGlue and DirecTV Partner for Integrated On-Screen Check-In". The Hollywood Reporter. Retrieved 3 November 2011.
^ "And the Winner of the Academy Award Goes to... Real-Time Social Streams?". February 27, 2011.
^ Van Grove, Jennifer (3 December 2010). "GetGlue Raises $6 Million to Build Social Entertainment Platform". Mashable. Retrieved 4 November 2011.
[edit] External links
GetGlue.com
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This page was last modified on 18 February 2012 at 03:40.
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