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Before me right now rests, arguably, the two most important moments in the history of professional wrestling. Yet, as far as I've searched back on these forums, no one has compared the two just yet. Shocking, as they happened in the same year, two months away from one another, and involve without a shadow of a doubt the two biggest stars in the history of professional wrestling. Blah blah blah Rock and Mick Foley, that's all bullshit, really. It is, undeniably, Austin and Hogan who sold the most tickets, drew the most ratings, and overall made more money for their companies than anyone else in the history of professional wrestling. What's even more shocking was that these two events happened within a month of each other. In fact, correct me if I'm wrong, but while King of the Ring occured on June 23rd, 1996, The Bash at the Beach happened July 7th, 1996. These two events happened two weeks from one another. Both led to events that would ultimately change the sport of professional wrestling. The question is, which meant more to wrestling; The Heel Turn, or The Speech.
First, let's get this out of the way, in that while the nWo may have been popular without Hogan, it'd have by no means the staying power without The Hulkster. Hulk Hogan turning heel gave us all a sense of how big this event was to wrestling. Not only were the Outsiders threatening to take over WCW, they had gotten to the babyface of all babyfaces, and made him realize they were the way to go. This group meant fucking business. The nWo was critical to creating the Monday Night War, and in turn, Hogan was the most important person in stabilizing the importance of the New World Order. Consequentally, this was the group to change how the "cool heel" would be done. Hogan and The Otusiders were so damn cool, it was almost hard to boo them, until you realized they were out to kill the company. Without the nWo, there is no DX, there is no other "cool" heel group you see out there now, at least in the manner you see them.
Which makes it so damn to pick Steve Austin, until you realize; this shaped the biggest superstar in the hottest era in professional wrestling. 90% of why The Attitude Era was so damn good, whether anyone will admit it, was Steve Austin, and he was the perfect symbol for what would eventually happen. Simply put, without the Attitude Era, one can say there would be no WWE, and Steve Austin was the face everyone wanted to see when they bought tickets. Trust me, if you think The Attitude Era would have survived with anyone but austin, you're dead wrong. This promo established himself as the person everyone cared about, and wanted to see. While the nWo was good for plenty of people, Steve Austin was necessary for the entire company. Without Steve Austin, there is no WWE, and without him winning the King of the Ring, there's no way to know if there'd be an Austin. Plus, that catchphrase would do so much good merchandising, and make him the marketable figure he'd become.
You're call, but which of these events were more important; Hogan's Heel Turn, or Austin's Coronation