There have been many threads about Zack Ryder deserving a push because of his YouTube show, as well as threads demanding the return of the Cruiserweight Title. I realize that both of those things can be done in a single storyline.
Zack Ryder begins having backstage segments on RAW, using some of his Z! True Long Island Story humor. Mr. McMahon takes notice and is deeply disturbed by Ryder's antics.
Vince is afraid that he may have another CM Punk situation on his hands so he wants to appease Ryder so he doesn't do his own "shoot."
Eventually we see Vince come out to the ring with a metal briefcase. He opens the briefcase and announces his plan to revive the defunct Cruiserweight Championship. He claims that there was one exceptional individual who deserves it more than anyone in the world, and he calls out Zack Ryder. Taking note that Ryder is a cruiserweight, Vince awards Ryder with the title
Vince has no real interest in pushing Ryder or reviving the Cruiserweight division, BUT since Ryder already has his Internet Championship, he thinks to himself "why not just give him another toy to play with? That'll shut him up." The plan backfires (in kayfabe), and the cruiserweights actually get over.
Zack Ryder begins having backstage segments on RAW, using some of his Z! True Long Island Story humor. Mr. McMahon takes notice and is deeply disturbed by Ryder's antics.
Vince is afraid that he may have another CM Punk situation on his hands so he wants to appease Ryder so he doesn't do his own "shoot."
Eventually we see Vince come out to the ring with a metal briefcase. He opens the briefcase and announces his plan to revive the defunct Cruiserweight Championship. He claims that there was one exceptional individual who deserves it more than anyone in the world, and he calls out Zack Ryder. Taking note that Ryder is a cruiserweight, Vince awards Ryder with the title
Vince has no real interest in pushing Ryder or reviving the Cruiserweight division, BUT since Ryder already has his Internet Championship, he thinks to himself "why not just give him another toy to play with? That'll shut him up." The plan backfires (in kayfabe), and the cruiserweights actually get over.