My way to improve the Semi-Extreme Championship Wrestling is by inserting a few aspect that goes with the brand's name. It is apparent now that extreme is completely thrown out the book. The extreme in the show should come back into 2 types of matches: the first contender matches and, of course, the championship matches. You can't have a word extreme in your brand and just wrestle cleanly. It's like saying the Hardcore championship matches is under normal rules; where if you use a weapon you get disqualified, WTF?! That should be the same reaction to this brand.
Now a big way to hype up ratings and the fans to watch ECW, since the Extreme Rules ppv is coming up, to send one of their guys, or group, to invade a certain brand and beat the champion, just like how RVD did it.
To expand the ECW nature is MAKE IT 2 HOURS lol. Raw and Smackdown have their respective 2 hours. Trust me, Sci-Fi does not have shows on tuesday nights to compete with the ratings of ECW.
Another important way to make it better is by telling Vince Mcmahon to let go of past vendettas and pull out his head from his ass. I think bring an attitude era-ish feeling to ECW will certainly attract fans into watching the show. In other words, yes the Raw and Smackdown shows can stay in their Spongebob Rating for the family. Yet, when you see something "extreme" you plan to see something out of this world and very entertaining. You would think that this show being on Sci-Fi that seeing weird and awesome stuff would be acceptable in the show.
Last but not least, SEX SELLS. When the brand started up, they had Kelly Kelly almost showing her goodies and the male fans love it. An occasional Attitude era-like woman match would be acceptable. Kevin Thorn came out with Ariel. He was dominate not only because he was a good wrestler but also because his manager was smoking hot. Unfortunately, Batista got her fired and Kevin "Mordecai" Thorn was released for reasons I don't know.