One complaint I have always had is a lack of fan interaction. They boast about how they listen to the WWE Universe and care so much, yet when it the last time any of us had a say in what storylines happen, match concepts, match stipulations, championships, etc? Remember Cyber Sunday and Taboo Tuesday?
You go on their website to contact them and they say to not send them storyline ideas, match ideas, blah blah blah.
That is their problem. Their product is stagnant because they refuse to allow others to voice their opinions and give suggestions for improvement and new ideas.
I mean take me for example, I run my own private E-Fed with a few friends of mine, we have been going on for a few years. We have our shows, events, superstars, We mix some stuff from TNA and WWE in, but then we have also introduced concepts that WWE has never even accomplished.
Take for example one match of ours that is called Survivalism. Its a simple concept really. Its a mash up of Royal Rumble, Slobber Knocker and Championship Scramble. You have one superstar who starts out, deemed the survivalist. Another superstar enters and attempts to eliminate the survivalist to become the new survivalist, every two minutes a new superstar enters, the last person standing is crowed the Survivalist. And they get awarded seven chances at a championship of their choosing.
The catch? They must defend their championship against a random opponent every week on their brand they are assigned to. Losing their title they have six chances left, once they run out of chances, they are not allowed to hold nor match up for that particular championship until the Survivalist match the following year.
Where is the creativity in WWE? I can come up with something like that, but they cannot? Lol.
I'm pretty sure I came up with that when I was 8 years old playing with my LJN wrestling figures...and I wasn't the first one. This is "creative" in the sense that you thought of something you haven't seen. Just like me suggesting championship belts be made out of peanut butter and jelly sandwiches would be "creative". What people like you somehow fail to understand is that WWE has ideas too; but, their years of experience stop them from taking a bad idea (your Survivalist match) and making it a reality. I imagine someone already had this idea...maybe in the late 70s...pitched it to Vince and was fired soon after.
I agree that WWE needs to freshen up their ideas. The Rumble this year had entrants coming in after 60 seconds, 75 seconds, 90 seconds...it was terribly inconsistent and I was thrilled because when you know only a couple of guys might win, my feeling was "let's hurry this along". I was never a Rey fan, but that was a cool surprise. The Kofi bit has gotten old, but it doesn't bother me because it's a quick moment in each Rumble and he is never a contender anyway. I think you need moments like that to keep the match going. I enjoyed this Rumble (men's...haven't seen the women's yet) more than I have enjoyed a Rumble in a long time. I don't give WWE much credit there, as I'm sure that was more trying to fit in two Rumbles than realizing two minutes between entrants is too long. Hopefully, they will realize they stepped in it and keep the quicker entrances going forward.
Honestly, I think anyone who has an online federation or whatever they're called is lucky to have a group of people who enjoy their hobby and I think it is great that they can use their creativity in that way. I say enjoy it.
BUT when you then try to bring it to the level of WWE, that is when I change my view of you as someone who enjoys their hobby to the delusional, cliché adult wrestling fan who more than likely is chubby, bearded with glasses and wears t-shirts of superstars and catchphrases, while angrily venting on their smart device during Raw, SmackDown, that 205 show, NXT, this mixed tag whatever and everything else. (Sorry, but go on social media--these guys all look the same).
I loved wrestling as a kid and now follow it as an adult, but I DO NOT have a problem with someone who loves it as an adult. I don't read comic books, but think it's great if some adult enjoys comic books. I don't play video games, but if that is what some adult enjoys, go for it! I honestly think if you are an adult, but harmlessly enjoy something traditionally aimed at kids, it is fine. But, when you don't enjoy it and stay with it only to complain--these guys in the first row of PPVs with belt replicas on their shoulders, counting down the 10 seconds until the next Rumble entrant at the top of their lungs...only to hate everything they're seeing and being convinced they can do better. That is when I cringe. If you don't enjoy it, stop wasting your time complaining about it and find something you do enjoy.
To the OP, I agree WWE would do itself a favor to be more creative and stop simply coasting on past ideas that still work. Sure, if it aint broke don't fix it...but it is broke. The Rumble itself can still work, but the title opportunity at Mania and the 2 or 3 guys possibly being able to win it are the broken parts that need fixing. Just stop with the "how can I think of this and WWE can't?" business. Like I said, they have thought of it and they dismissed it--and rightfully so. Back to the drawing board. I do hope you come up with a good idea though. They could use some.