The problem with WWE is...
#1 They have hired nothing but ex-wrestlers and family as off-screen employees and writers (obviously to offset the lawsuits for workplace injuries and long term drug (steroid) use). With no experience and/or abilities for such a role... Yes - it is a family run business which I fully wish to succeed. But you can't hire every son of a wrestler, friend of a friend, and frankly wrestlers who have no managerial experience and expect to succeed in the long term. (STORY LINES ARE HORRENDOUS - PERIOD"."!)
#2 WWE went PG when they started down the above path, and their story lines went to shit to try and make up revenue instead of solving problem #1 (a.k.a. half-assing it.)
Yet since they have done that, they became a more successful brand then when the product was focusing more on the adult audience. A tv deal like they we're able to get for raw and smackdown wouldn't have happen if they didn't produce a pg product.
Also,I think who better then a ex wrestler or somebody that's been in the wrestling business for a long time to work backstage either as a Booker or agent. If somebody knows how the wrestling industry works and how to put guide those Hollywood writers in making a pretty decent wrestling stories is guys that have been in the business.
Do I think that WWE will ever be like new Japan, hell no, that's not what they want to be and never will. Go ask Vince or HHH or any of the other McMahon family member working in the company. The point of the wwe isn't to be serious wrestling, it's to be family entertainment because that's what sells and that what will make the company be successful in the long run. The PG era is why we are able to get the WWE network, the NXT brand, the uk brand and the cruiserweights. Because, they realize that the money isn't in pleasing the adult male audience anymore but in focusing on families and trying to create the next generation of fans, so to me that's a good business plan for them long term. The product might not be to the liking of everybody but they have become a more successful brand because of it.